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The Logo and the Pin of the Institute |
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The logo of the Coase Institute pays homage to esthetic sensibilities during the early years of Ronald Coase. In the early twentieth century, the spare and graceful designs of the Scottish architect/watercolorist Charles Rennie McIntosh became a major esthetic influence in Great Britain, Europe, and America. My logo design was influenced by his work. The symbolic meaning of the logo - nine blue diamonds harmoniously arranged - can be drawn from a realm of lifelong interest to Ronald Coase: China. By Chinese tradition, 9 is a homophone for "everlasting." It is considered an auspicious number, representing the highest and most respected level, and a state of perfection. It brings long life filled with happiness, friendship, and love. The logo can also represent nine core concepts of new institutional economics: institution organization governance market firm contract transaction costs property rights credible commitment -Alexandra Benham About the Pin
The pin of the Ronald Coase Institute was later designed and the pins presented as a gift by a generous friend of the Institute. Participants and faculty of Coase Institute workshops receive these pins during graduation ceremonies. Those who wear the pin are therefore identifiable as workshop alumni and faculty.
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©2000-2012 The Ronald Coase Institute Site by Alexandra Benham Contact Us Make A Gift Site Map Search | ||||||||||||